What’s in a name? The rise and fall of the ‘Dicks Restaurant’
A new restaurant has been launched in Melbourne, with a new name and an opening date set.
The new Dicks Restaurant has been named after a man who has never stopped trying to open a new restaurant.
Its a name that is fitting, said Mr Tom Smith, founder and CEO of Dicks, in a video announcing the new restaurant, which opened this week.
It’s a name we’ve been chasing for quite some time, said Tom Smith in the video announcing Dicks restaurant.
“It’s something that’s been around for quite a while and we’ve had the same name for quite awhile now,” he said.
“We’ve been thinking about what a name should be.”
And then we started thinking about the restaurant business, and we wanted to do something a little different and something that was a little more fun.
The menu includes burgers, burgers, buns, sandwiches, salads, chicken, fish, veg, and of course a lot of different beverages.”DICKS has also partnered with the Australian Competition and Consumer Commission (ACCC) to create a code of conduct for the restaurant.”
You get a great view of the CBD and then there’s a great variety of different food options,” he explained.
“The menu includes burgers, burgers, buns, sandwiches, salads, chicken, fish, veg, and of course a lot of different beverages.”DICKS has also partnered with the Australian Competition and Consumer Commission (ACCC) to create a code of conduct for the restaurant.
In a statement, Mr Smith said the new name reflects Dicks “tremendous commitment to the community” and “fans of all things food”.
“This restaurant will cater to all types of people and the menu will feature the very best in the industry including some of the most innovative and tasty dishes we can imagine,” he added.
He said the name would also be “comprehensive, inclusive and respectful”.
“We want to celebrate what makes Dicks so unique and unique we hope you will come to the restaurant and try it out!”
The new name will be revealed at the Melbourne Restaurant Week from March 11-14.
The ABC’s Caroline MacLean has more from Melbourne.
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