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The NFL announced a partnership with Disney’s theme park franchise DISNEY WORLD, which includes the DISNEY FAMILY OF APPAREL PARKS.
The league’s spring game, which kicks off Sunday, will take place at Disneyland Resort.
The agreement will be available to owners of the NFL’s spring games, as well as teams that purchase tickets to the NFL spring games through DISNEY PLAYERS PASS, DISNEY STARS PASS, and DISNEY CHAMPIONS PASS.
The deal is expected to be available for purchase in early June, and the NFL will announce details about how the league will sell the new deal later this week.
“We are excited to bring the Disneyland Resort to the city of Anaheim, California, where the Disneyland Park experience has long been recognized as one of the most popular destinations for fans of the Disneyland® brand,” said NFL Executive Vice President of Business Operations Brian McCarthy.
“We look forward to providing fans of all ages, teams, and cities the most immersive, interactive and immersive game experience possible.”
The new agreement is the latest in a string of new deals that have been announced over the past few weeks.
Disney has been aggressively acquiring theme parks, entertainment and events franchises, including the theme parks at Universal Studios Florida and Hollywood Studios.
This summer, Disney acquired the entire theme park brand from Walt Disney World Resort, which is expected be renamed Disney World Florida.
And this past March, Disney purchased the entire entertainment brand from Warner Bros. and will be renamed Warner Bros Studios, Inc.
The Disney Family of APPARELS PARKS is the theme park company behind the Disneyland parks, which have been among the most successful in the world, according to a recent review by the Chicago Tribune.
The company also operates the Disney Springs resort and resorts in Orlando, Florida, as part of the Disney Family.
According to the company, the company is committed to creating a new park experience that will be unmatched by any other entertainment or tourism destination in the U.S. and globally.
“Disney’s commitment to the park experience is at the core of the excitement we bring to our guests every day and in their homes,” said Jeff Fagan, chief operating officer of Disney Parks and Resorts, in a statement.
“As we move forward, we are proud to continue to leverage the parks’ unique and unique attractions to create a world-class experience that brings families together, inspires our guests and creates a global brand that inspires others to build on Disney’s incredible success.”
The deal is part of Disney’s efforts to increase attendance to its parks, and to continue developing attractions and experiences at the theme hotels.
Disney is investing more than $4 billion into theme parks and resorts, with plans to expand in 2019.